TERRESTRIAL TV DRAMAS VS DIGITAL PROVIDERS: THE EVOLVING LANDSCAPE OF DRAMA CONSUMPTION AND CONTENT SYNERGIES

In the rapidly evolving entertainment world, the competition between traditional terrestrial TV dramas and OTT streaming services has become increasingly prominent. While terrestrial TV channels continue to offer well-established dramas with a broad appeal, OTT services are 누누티비 quickly becoming the go-to platform for on-demand content. Pla